Announcing HIRTA's iRide Campaign
Brooke Ramsey - Thursday, July 20, 2017
HIRTA is pleased to announce our new iRide campaign. Our staff will be out in the community gathering riders stories of why they ride HIRTA and what public transportation means to them. If you’re interested in participating in the iRide campaign, please let our customer service team know.
What is iRide?
- Breaking down barriers and negative stigmas toward public transit and riding the bus is a substantial way to increase awareness and ridership, so it is the main focus of the campaign.
- Who rides the bus and where do they go? We will unmask the diversity among our riders and trip destinations.
The power of personal testimony will propel us forward.
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